CREATIVE PROCESS

Branding & Design

Software Development

Reseach & Analytics

Design Sprint for Indochina

Sprint for Indochina

The Challenge.

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Lane7 needed a new website that truly reflected their energetic, immersive, and dazzling in-person experience. Their existing platform no longer captured the excitement of their venues nor provided an efficient user journey for exploring and booking games, packages, and big bookings.

The goal was clear:

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Create a digital experience as dynamic as their physical spaces.
Deliver a streamlined booking journey across multiple venues.
Transition to a modern, flexible CMS that empowered their internal team.

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The Solution.

We completely reimagined the Lane7 digital experience from the ground up. Our approach combined immersive UX/UI design, modern technology, and performance optimization to bring the brand’s personality to life online.

Highlights included:

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Immersive visual design and smooth animations that echo the brand’s vibrant atmosphere.
A streamlined user journey, allowing visitors to easily explore venues, experiences, and offers.
Integration of advanced tools for internal data management and customer engagement.
SEO and performance optimization, ensuring fast loading and discoverability.

The result is a high-performance website that feels alive, intuitive, and true to Lane7’s unique energy.

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Photo & Video for Magnum

Branding for 8020

WebApp for Carousel

AR for The Kopek Project

The Results.

As part of the digital transformation, we collaborated with Booked IT to design and integrate a completely new booking platform. This frictionless journey not only improved user satisfaction but also strengthened Lane7’s brand consistency across digital touchpoints.

The new Lane7 website not only captures the thrill of their venues but also delivers measurable business impact:

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Increased online bookings and engagement by 20% in the first semestre.
Improved performance and local SEO visibility.
Empowered internal marketing team with a modern, maintainable CMS.
Elevated the Lane7 digital brand to match their in-venue experience.

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Design Sprint

Creative Direction

UI Design

UX Design

Get creative

We work closely with our clients to build alignment around our goals and key strategic challenges. We host group Design Sprints, working together to come to a solution through co-creation, rapid prototyping, and testing.

Tell your story

Once we define your identity and communication through branding, our design team creates clever, interactive pieces and produces platform-specific image and video content which go from website design to illustration, photography, VFX and motion graphics.

Build new platforms

Our creative work can take multiple shapes and mediums. We develop websites, apps, and can help you implement new technologies such as virtual realiity, augmented reality and 360 videos.

Measure and adjust

Good, thorough work has to be databased. We use analytics and deliver performance reports that feed back into our strategy. Whether it is SEO, paid ads or social media, our marketing team measures and optimizes all efforts.